真正的大品牌和忠诚度是建立在最艰难的时代
有各种各样的事件引起了大家的注意，企业在最艰难的时期，如何明显地表明其多么伟大，或不那么伟大。一段艰难对公司来说偏离他们的道德准则或社会责任目标是极具诱惑的，这之后确实会伤害品牌。
今天的经济形势就是最好的例子：全球经济已经非常不幸，成为一些企业已经采取行动的借口，或许不负责任。IBM由于经济原因作为裁员的理由，但基本上只是外包的演习。接下来很明显，美国国际集团奖金完全是荒谬的公众的眼睛，认为这可能会影响到消费者的保险决定未来？
问题的关键是所有的企业经过艰难的时刻，而且在这些时刻，他们的真实性质会完全表现出来，作为一个企业，一定要重视您的形象，采取负责任的行动，完成您的企业责任。
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