权威也是附加值
权威也可以考虑为是附加值。有道智力竞赛题：“以下的所有物质组成了一个什么东西：水40升，碳20千克，氨4升，石灰1.5千克，磷800克，盐250克，硝石100克，硫磺80克，镁5克，硅3克，锰3克，铝1克，其它13种少量元素。
答案是“人”，而且是个体重70公斤的人。如果要买这些“原料”的话，据说大约花3000日元。换言之，体重70公斤的人，其基本价值也不过3000日元。可是现实中，人的价值远远超过基本原料的价格。作为收入来讲，有每月十万日元的人，也有每月几百万日元的人，之间的差距很大。是什么造成这些差距的呢？那就是各人所具有的附加值造成的。人财比人在的附加值高，人在比人灾高。
从成本上讲，一片只有几十日元的玻璃，加上附加值以后，可能成为值一两万日元的隐形眼镜片。原材料最多花五十日元的咖啡，加上场地、气氛这些附加值以后，变成一杯要五百日元了。
一流的企业领导，就是附加值最大的人，我想强调的就是：附加值的内容，就是那个人所具有的“权威”
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