带给人们欢乐
工作的兴趣和顾客的购买欲望，建立在业者的积极态度上。
有一次，某公司职员早上七点多来我家。［怎么啦？怎么一大早就来了？］我说。［平时到公司很难见到您，所以这么早来打扰，真不好意思。我想介绍本公司的产品……］他很客气地解释到。［这么早就来，辛苦啦。］［不，一点儿也不。反而觉得很有意思。我满怀希望，相信一定能见到您。］被他这么一说，我只好请他进来坐坐了。事情就这么谈成。
无论多难见到的人，至少也要下这种功夫。这么做，就会觉得兴趣盎然。如果一味担心这么去拜访会不受欢迎，而裹足不前，永远不可能成功。
例如要推销制造冰淇淋的家庭电用品时，说：［太太，用这个东西很方便，能制成又香又甜的冰淇淋。］那么大多数的顾客都很乐意购买。那位家庭主妇，等先生回来时，端出一坐自制的冰淇淋，先生吃完很高兴，就说：［你做的冰淇淋，比市面上卖的还好吃］我就是为带给别人欢乐，所以才推销这种产品——有这种想法，便能高高兴兴去推销。如此一来，你就不再觉得推销是一件苦事。太客气、不敢拜访顾客，便无法把产品推销出去。对公司所有工作，亦应抱持这种态度。
例如制造麻将用具公司的从业员，若觉得打麻将不是一件好事，公司的经营就不可能顺利。如果从业员心里抱定，晚上打一小时麻将，可解除白天的辛劳，带来欢乐，那么他去推销才会自然、快乐。
本公司生产的，都是很受欢迎的产品。所以，只要各位心情愉快地执行各自的任务，公司的营运自然会成功。
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